The River :: marketing, advertising, media, technology, and other musings.

The River

Aegis Acquires iProspect for $50M

December 22nd, 2004

Congrats to Fredrick Marckini and the folks at iProspect, as they pocket $50 mill and join Aegis Group. It’s going to be really interesting to watch how an SEM agency is integrated into an agency group like that. Nice that iProspect will remain its own brand and entity rather than being mushed into another interactive agency.

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