The River :: marketing, advertising, media, technology, and other musings.

The River

Stupidest Holiday E-Mail Marketing Effort

December 19th, 2005

Ok, so there’s something to be said for suggesting your products as an unexpected holiday gift option, but this e-mail I received is ridiculous:

It’s December and the holiday shopping season is upon us. When you’re thinking about gifts to buy, consider an Equifax Gift Certificate. While it might not be making wish lists, empowering someone to understand and manage their credit health could be the gift that keeps on giving.

Yeah, because people really want to be reminded of their credit history — and all of the debt they’re racking up buying Christmas gifts — during the holiday season.

Harumph

December 2nd, 2005

Everybody’s talking about Yahoo! Mail’s integration of RSS, but — despite the fact that I use Yahoo! as my primary e-mail client for all non-work mail — I can’t use it. Why? Because I’m a Yahoo! SBC (soon to be AT&T?) customer and I have a different (read:lame and behind-the-times) interface. It’s so pathetic that those of us paying Yahoo! (and SBC) for access get these little bells-and-whistles rolled out so much later than everyone else. Also still waiting for the Yahoo! Photos feature that lets you attach a bunch of pictures to an e-mail. What’s the deal, Yahoo!? *Sigh*