The River :: marketing, advertising, media, technology, and other musings.

The River

Connected = More Involved

April 11th, 2006

Nice post from Gary Stein at the ISOBAR client summit. He quotes data from a Yahoo!/Isobar study called “Fluid Lives” that found that putting wireless/broadband technology in people’s homes made them:

More involved politically: 26%
More involved with my community: 29%
More involved with organizations related to my interests: 55%

Gary mentions his ability to “drop in” to his neighborhood Yahoo! Group. I feel the same. It’s only via the Internet that I’ve been able to keep up with a huge debate racking our little East Bay city.

Unfortunately, technology doesn’t create hours in the day, or enable less sleep at night (which, as a mom of a 9-month-old, I’d welcome heartily), but perhaps it lets us dip our toes into many more waters, so we can determine where to dive in.

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