Small Town Marketing
July 7th, 2006We visited my Dad on the ranch in small town Texas this past holiday weekend, and I noticed a couple of chuckle-inducing bits of outdoor advertising. (Sorry no pics but the camera chips were filled with grandpa and grandson snaps.)
In the first instance, I saw the Junior High/High School sign, which school officials use to announce upcoming events, was boldly emblazoned with the logos of two corporate sponsors: Dr. Pepper and Coca-Cola. Take that, President Clinton (PDF).
Secondly, the sign for the town’s one liquor store, Tina’s Liquor, also touted another service: 24 Hour Wrecker. How’s that for cross-selling?
