Brand Love
August 17th, 2006Heading back to my car after grabbing my cup of coffee this morning, something on the sidewalk caught my eye. A child had drawn a picture of a scene featuring an animal of a sort. The caption? “Neopets.”
Talk about media affinity and brand love. Writ large. In chalk.
Further reading: Neopets profile, Viacom acquisition for $160M last summer.
