The River

Those ubiquitous, annoying ads you see online? They probably work, or they’d be unceremoniously dropped. The NYT has a fascinating look at the world of online direct response advertising (reg req), specifically the LowerMyBills.com dancing silhouettes that John Battelle pointed out here. The best part of the piece is an interview with the former employee who’d designed the dancing silhouettes ads.

And… yes, you, too, can use those undulating silhouettes in your ads. You can find them here at bigshotmedia, a stock images (and animations) company.