Well, Hillary is in, and it looks like she’s kicking things off with an experiment in what we, at FM, like to call “conversational marketing”. She announced her intentions in an online video, using phrases like “I’m beginning a conversion, with you, with America” and “let’s talk,let’s chat, let’s start a dialogue.”
She’ll follow up with a series of live, online video chats starting Monday.
I think this is an especially smart way to approach her run. She isn’t stepping in saying she has all the answers, but she’s seeking — like good marketers do nowadays — input. I suppose we’ll all see how it goes.