links for 2008-03-22
March 22nd, 2008-
Best part, about roll-ups: “I’m not certain that that strategy doesn’t kill the…goose that laid the golden egg.”
“Sweaty people who drink” who do “voodoo bullshit”
March 11th, 2008I loved Kent Nichols’ (of Ask a Ninja) explanation of what we at FM — specifically our salespeople — do. Paraphrasing here, but the moderator asked how AAN has been successful courting brand advertisers. The secret, Kent said, is “sweaty people who drink” — aka hard work building real-life relationships with agencies and advertisers, sometimes with the lubricating influence of alcohol. It’s the non-engineerable aspect of advertising, he said, and it requires the sweat of people who do “voodoo bullshit” and “close deals.”
This panel has completely rocked — best of the SXSW interactive conference so far — and Kent Nichols is a great instigator. He totally gets it, and he expresses it in a laugh-out-loud hilarous way.
links for 2008-03-11
March 11th, 2008-
I loved this interview for the revolt element. I just thought she was too flirtatious/chummy.
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Agree.
