I loved Kent Nichols’ (of Ask a Ninja) explanation of what we at FM — specifically our salespeople — do. Paraphrasing here, but the moderator asked how AAN has been successful courting brand advertisers. The secret, Kent said, is “sweaty people who drink” — aka hard work building real-life relationships with agencies and advertisers, sometimes with the lubricating influence of alcohol. It’s the non-engineerable aspect of advertising, he said, and it requires the sweat of people who do “voodoo bullshit” and “close deals.”
This panel has completely rocked — best of the SXSW interactive conference so far — and Kent Nichols is a great instigator. He totally gets it, and he expresses it in a laugh-out-loud hilarous way.