"journalism is about more than dissemination of news; it’s about the creation of shared awareness."
I like what Brian has to say here about mixing personal (passions) and business in his Twitter stream. We are, after all, human beings, and we can relate to one another in more than one dimension. I respect Brian for his reporting/writing on media and advertising (full disclosure: we used to work together), but I'm also interested in his posts on running, because I'm a former (and hopefully future) runner myself.
"In an internet-enabled world, a scoop lasts for only a very fleeting period of time. The real value is the insight about that scoop."