Amazon Prime a Cult?

Really insightful post by Jason Calacanis about the “cult” of Amazon Prime, and why it’s so attractive.

When you take the $79 leap into Prime, Amazon has you for life.

Once you’re in the cult you’re not leaving because leaving means you have the drudgery of having to drive to the store, finding the item you want, seeing if it’s in stock and then dealing with the most horrifying experience of all: retail employees.

I’ve been a Prime member since the beginning, and it’s only become more essential to me now that it comes with free videos for my Kindle Fire and one free book to “borrow” a month. Amazon has brilliantly made itself indispensable through services. Now that’s brand building.