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	<title>The River &#187; Mobile</title>
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	<link>http://the-river.net</link>
	<description>The personal professional blog of Pamela Parker (Caird) -- musings on marketing, advertising, media and technology.</description>
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		<title>CrowdFire</title>
		<link>http://the-river.net/2008/08/22/crowdfire/</link>
		<comments>http://the-river.net/2008/08/22/crowdfire/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 12:28:34 +0000</pubDate>
		<dc:creator>Pamela Parker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Battelle in AdAge on CrowdFire: &#8220;We want to get a cloud of media to become something fungible that people can see and work with to create new things,&#8221; he said. &#8220;I want the performance to go from one-to-many to many-to-many.&#8221; Very cool.]]></description>
			<content:encoded><![CDATA[<p></p><p><P>Battelle <a href="http://adage.com/madisonandvine/article?article_id=130479">in AdAge</a> on CrowdFire: </P></p>
<p><P></p>
<blockquote><p>
<I>&#8220;We want to get a cloud of media to become something fungible that people can see and work with to create new things,&#8221; he said. &#8220;I want the performance to go from one-to-many to many-to-many.&#8221; </I>
</p></blockquote>
<p></P><br />
<P>Very cool. </p>
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		<title>Jaguar Goes JetBlue (Kinda)</title>
		<link>http://the-river.net/2006/06/13/jaguar-goes-jetblue-kinda/</link>
		<comments>http://the-river.net/2006/06/13/jaguar-goes-jetblue-kinda/#comments</comments>
		<pubDate>Tue, 13 Jun 2006 09:24:41 +0000</pubDate>
		<dc:creator>Pamela Parker</dc:creator>
				<category><![CDATA[Mobile]]></category>

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]]></description>
			<content:encoded><![CDATA[<p></p><p><img src="http://media.ford.com/press_files/image_files/Jaguar_RSCM_installed.jpg" align="left" hspace="10"><a title="Media.Ford.com: JAGUAR ANNOUNCES ITS NEW ADVANCED VEHICLE ENTERTAINMENT TECHNOLOGY" href="http://media.ford.com/article_display.cfm?article_id=23618">This</a> is pretty awesome. Jaguar is adding (as a dealer-installed option) what it calls a Rear Screen Connectivity System (RSCS). Basically, it&#8217;s an AV panel that allows rear-seat passengers to connect any digital device that has an audio/visual output. Each rear-seat passenger can connect his/her individual device, hear the audio output on a wireless headset, and see the video on an LCD screen built into the front seats&#8217; headrests. Next time I&#8217;m a back-seat passenger in a Jaguar, I&#8217;ll be sure to bring my video iPod&#8230;</p>
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		<title>Podcast Diet</title>
		<link>http://the-river.net/2006/03/29/podcast-diet/</link>
		<comments>http://the-river.net/2006/03/29/podcast-diet/#comments</comments>
		<pubDate>Wed, 29 Mar 2006 10:22:06 +0000</pubDate>
		<dc:creator>Pamela Parker</dc:creator>
				<category><![CDATA[Mobile]]></category>

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]]></description>
			<content:encoded><![CDATA[<p></p><p>Ok, so I was skeptical about podcasting. But the last two days I&#8217;ve done many hours of driving, back and forth to San Jose for the Kelsey Group &#8220;Drilling Down on Local&#8221; conference. Here&#8217;s what&#8217;s been on my podcast list (besides <a href="http://www.the-river.net/2006/02/gervais_podcast.html">the Ricky Gervais podcast</A> which remains a classic):</p>
<p><UL><br />
<LI>Joseph Jaffe&#8217;s <A href="http://www.acrossthesound.net/">Across the Sound</A>. This served as a great way to use former &#8220;down time&#8221; to think about issues related to interactive marketing. Also interesting for anyone considering getting into podcasting.<br />
<LI>Jason Chervokas&#8217; <A href="http://www.highwatereverywhere.com/">Down in the Flood</A>. Despite my great fondness for Chervokas, the general lack of podcasts in my diet meant I&#8217;d never listened to DITF in its entirety. Remedied this over the last couple of days with the &#8220;<A href="http://www.highwatereverywhere.com/2005/12/episode_10_best.html">Best of 2005</A>&#8221; episode. Excellent stuff on the origins of American music.<br />
<LI>Fred Wilson&#8217;s <A href="http://feeds.feedburner.com/Positively10thStreet">Positively 10th Street</A>. A bit hokey at times, I&#8217;ll admit, but Fred and his family have good taste in music and I&#8217;ve gotten turned on to some stuff I&#8217;ve enjoyed. Both current and classic music is represented.<br />
<LI><A href="http://www.lostcasts.com/">Lostcasts</A> (which turns out to be by some of the folks at interactive agency <a href="http://www.clickhere.com">Click Here</A>). For LOST addicts.<br />
</UL></p>
<p>Next up&#8230; all the podcasts Pete Lerma mentioned in <A href="http://www.clickz.com/experts/media/agency_strat/article.php/3585831">his recent ClickZ column</a> including <A href="http://blog.searchenginewatch.com/blog/podcast.html">Search Engine Watch&#8217;s podcast</A>.</p>
<p>Any other suggestions?</p>
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		<title>By the Way&#8230;</title>
		<link>http://the-river.net/2006/03/07/by-the-way/</link>
		<comments>http://the-river.net/2006/03/07/by-the-way/#comments</comments>
		<pubDate>Tue, 07 Mar 2006 21:23:00 +0000</pubDate>
		<dc:creator>Pamela Parker</dc:creator>
				<category><![CDATA[Mobile]]></category>

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			<content:encoded><![CDATA[<p></p><p>I bought the video iPod and have been regularly torturing people making them watch videos of my 8-month-old son. One question I&#8217;ve gotten regularly is how I got these videos to the device. And here&#8217;s the answer, for those of you who&#8217;d like to bring the same torturous experience to your friends and loved ones.</p>
<p><OL><br />
<LI>Capture video on our digital still camera. We use a Canon A95 Powershot. This results in an .avi file.<br />
<LI>Use <a href=http://www.avsmedia.com/VideoConverter/index.aspx">AVS Video Converter</A> ($29.95) to convert the .avi file to iPod format. This has been a great tool in working with video, because it translates nearly every input to nearly any output you&#8217;d like. In the latest version, there are special outputs for iPod and PSP. You can also burn onto DVD &#8212; even in PAL format, which has been handy for sending videos of the kid to our family in Scotland.<br />
<LI>Import the converted files into iTunes and sync.<br />
</OL></p>
<p>Now all I need to do is figure out a way to translate my TiVo-To-Go files from my computer to the video iPod. There&#8217;s some &#8220;official&#8221; way to do it via some $60 software, but there&#8217;s got to be an easier (read: cheaper) method. Helpful hints much appreciated.</p>
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