http://the-river.net marketing, advertising, media, technology, and other musings. Tue, 10 Jun 2008 15:28:16 +0000 http://backend.userland.com/rss092 en In case you're wondering. http://the-river.net/2008/06/10/why-i-seldom-update-this-blog-anymore/ With action in Canada around Bisphenol A, the last few days have been hopping with online activity among parents -- parents worried about the safety of plastics their kids are using; parents looking for information and products that will help them avoid this threat to their children's health. From what ... http://the-river.net/2008/04/21/study-pregnant-women-and-new-moms-chat-it-up-online/ Dell’s Embed-able, Subscribe-able, Share-able Video Ad This ad unit is amazing. (tags: dell FM advertising marketing video) http://the-river.net/2008/04/19/links-for-2008-04-19/ A Different Kind of Media Brand « Continuous Beta by Pete Spande Pete highlights a comment on Battelle's blog that speaks to the changes needed in corporate marketing. Quite profound. (tags: battelle fm spande marketing corporations) http://the-river.net/2008/04/08/links-for-2008-04-08/ I love the tone of Yahoo!'s response to Microsoft's latest letter regarding the acquisition effort, which declines to up the ante, financially. It's rare you see such personality in a corporate statement. My favorite graf: We regret to say that your letter mischaracterizes the nature of our discussions with you. ... http://the-river.net/2008/04/07/yahoo-to-msft-more-please/ Q&A: Battelle talks blog roll-ups, Google, and Federated Media's future | Tech news blog - CNET News.com Best part, about roll-ups: "I'm not certain that that strategy doesn't kill the...goose that laid the golden egg." (tags: battelle FM blogs) http://the-river.net/2008/03/22/links-for-2008-03-22/ I loved Kent Nichols' (of Ask a Ninja) explanation of what we at FM -- specifically our salespeople -- do. Paraphrasing here, but the moderator asked how AAN has been successful courting brand advertisers. The secret, Kent said, is "sweaty people who drink" -- aka hard work building real-life relationships ... http://the-river.net/2008/03/11/sweaty-people-who-drink-who-do-voodoo-bullshit/ SXSW: Zuckerberg Keynote Descends Into Chaos as Audience Takes Over | The Underwire from Wired.com I loved this interview for the revolt element. I just thought she was too flirtatious/chummy. (tags: facebook zuckerberg sxsw interview) rexblog.com: Rex Hammock’s weblog » Blog Archive » Sarah Lacy was not as bad as Miss Teen South ... http://the-river.net/2008/03/11/links-for-2008-03-11/ Learning to Sell at a Young Age I'm a bit behind on my RSS feeds, but this really struck me. (tags: sales girlscouts) http://the-river.net/2008/02/29/links-for-2008-02-29/ Online Ad Revenues Topped $21 Billion in '07 - WSJ.com (tags: wsj IAB) http://the-river.net/2008/02/27/links-for-2008-02-27/