I’m breaking my self-imposed (or busy-schedule-imposed) blog silence to link to an insightful post on the Da Vinci Code by David Galbraith. I totally agree when he says “The success of the Da Vinci Code has nothing to do with the writing, but the fact that it is a mutation of a very successful and ancient meme.” Indeed. There’s a reason why this book has managed to become such a blockbuster (and why the movie will also be huge if it lives up to the material’s potential). It’s because it’s tapping into an ancient, mysterious meme. It takes that idea and wraps it up in the trappings of a thriller, so discovering each new element of the meme is exciting. And who doesn’t want to know about an idea the Catholic church has been trying to suppress for centuries? Promise I’ll actually blog on interactive ad/marketing topics before too long.