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The article contends that, “several factors are holding back online video’s ad-revenue growth: fragmented audiences, limited inventory, a lack of video created specifically for the web and a still-evolving ad-buying model.”
Archives for February 2007
links for 2007-02-17
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Great, inspiring post from Andy Monfried. Via Fred.
Working at a Blogging-Oriented Company
So, I guess it makes sense, working at Federated Media, but it’s still strange to find out what your colleagues had for lunch — 10 feet from your desk — on the Internet.
links for 2007-02-13
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Zach at ClickZ outlines a new Audit Bureau of Circulations study that asked advertisers how much faith they have in the accuracy of online ad reports. The answer? Not much.
links for 2007-02-08
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Chervokas posts a well-laid-out skeptical view on Steve Jobs’ seeming repudiation of DRM. Good stuff.
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yup. UPDATE: Battelle interviews the video maker.
links for 2007-02-07
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Jeff Jarvis calls for a “measurement summit” to sort out measurement online.
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FM’s publisher interviewed.