The River

• Advertising Age - Web-Video Vaults Are Full, Coffers Are Not
  The article contends that, “several factors are holding back online video’s ad-revenue growth: fragmented audiences, limited inventory, a lack of video created specifically for the web and a still-evolving ad-buying model.”
  (tags: advertising OnlineVideo video)

• My First Game Changing Deal…..
  Great, inspiring post from Andy Monfried. Via Fred.
  (tags: inspiration entrepreneurship business sales management story advice)

So, I guess it makes sense, working at Federated Media, but it’s still strange to find out what your colleagues had for lunch — 10 feet from your desk — on the Internet.

• The Most Measurable Medium? Yeah, Keep Telling Yourself That
  Zach at ClickZ outlines a new Audit Bureau of Circulations study that asked advertisers how much faith they have in the accuracy of online ad reports. The answer? Not much.
  (tags: measurement, ABC, ClickZ)

• TRICKSTER!: Steve Jobs’ Snow Job
  Chervokas posts a well-laid-out skeptical view on Steve Jobs’ seeming repudiation of DRM. Good stuff.
  (tags: drm, stevejobs, apple, itunes)
• John Battelle’s Searchblog: Wonderful.
  yup. UPDATE: Battelle interviews the video maker.

• BuzzMachine » Blog Archive » The need for a measurement summit
  Jeff Jarvis calls for a “measurement summit” to sort out measurement online.
  (tags: blogging internet measurement comscore netratings)
• » Chas Edwards talks about Federated Media, Comscore, and advertiser innovation | Web 2.0 Explorer | ZDNet.com
  FM’s publisher interviewed.
  (tags: FM, advertising)

• A VC: Measuring The Blogs
  (tags: FM, comscore, measurement)
• Bigger Bucks For The Blogosphere
  Coverage of FM in BusinessWeek. Nice.
  (tags: businessweek, FM, advertising, blogging)