The Social Media Guru

October 5, 2009

Via elsua.net

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links for 2009-09-16

September 16, 2009

Twenty Percent Of Tweets Mention Brands, Products | paidContent
Interesting, if not that surprising.
(tags: advertising marketing twitter socialmedia)

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links for 2009-09-14

September 14, 2009

Information-rich and attention-poor – The Globe and Mail
“When the effective shelf-life of a document (or any information product) shrinks, fewer resources will be invested in its creation. This is because the period during which the product is likely to be read or referred to is too short to repay a large allocation of scarce time [...]

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links for 2009-08-27

August 27, 2009

Social Media Excellence and a Side of Fries | Social Media Marketing | Social Media Consulting – Convince & Convert
Great example of how the human touch makes such a difference in marketing/customer service.
(tags: marketing socialmedia facebook mcdonalds)

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The Making of a Next Gen Video Consumer

August 10, 2009

A few weeks ago, I got my husband to agree to cutting off our cable television service. See ya, Time Warner Cable. See ya, Time Warner Cable bill.
Reading about Fred Wilson’s thoughts on the subject (wow, that link is old and yet still valid), and hearing from @lieblink, it has long been obvious to [...]

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links for 2009-07-28

July 28, 2009

Disney Takes Web Surfers to the Lab to See Which Ads Work – NYTimes.com
(tags: advertising marketing internet research)

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Mommy Bloggers (including my fav Finslippy) on Today

July 21, 2009

Visit msnbc.com for Breaking News, World News, and News about the Economy

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links for 2009-07-18

July 18, 2009

Pulp Future – Judith Warner Blog – NYTimes.com
Judith Warner on what her family will do when journalism dies:
"We’d pretty much settled upon a future in which Max would teach “Candide” and I’d ghostwrite students’ college application essays. Then he came home with those perfectly shot paper bull’s-eyes.
And whole new landscapes of opportunity opened before me.
Max [...]

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links for 2009-07-17

July 17, 2009

Richard Sine: Close the J-Schools
"These kids are paying upwards of $70,000 (the cost of Columbia's J-School, including living expenses) for a ghost's chance of landing a job, at pitiful pay, in an industry that is rapidly collapsing. What's going to be the next hot field in graduate study? Blacksmithing? Bloodletting? Steamship design?"
(tags: journalism business education [...]

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links for 2009-07-16

July 16, 2009

Cato Unbound » Blog Archive » Not an Upgrade — an Upheaval
"journalism is about more than dissemination of news; it’s about the creation of shared awareness."
(tags: media journalism socialmedia newspapers clayshirky publishing)

@bmorrissey: Running and attention
I like what Brian has to say here about mixing personal (passions) and business in his Twitter stream. We are, after [...]

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