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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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72 Hours… or more?

September 8, 2005 by Pamela Parker

In the eerily timed department…. the city of San Francisco has launched an ad campaign preaching personal disaster preparedness around the theme “72 hours” — that being the amount of time people would have to fend for themselves after a major disaster. After that time, the federal goverment would presumably rush in.

Anyway, as we know from Katrina it could take longer than 72 hours. The storm has certainly heightened my awareness of the need for personal perparedness, should there be, say… an earthquake.

The city has put together a pretty comprehensive Web site to disseminate information at 72hours.org.

Filed Under: Current Affairs

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