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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Aegis Acquires iProspect for $50M

December 22, 2004 by Pamela Parker

Congrats to Fredrick Marckini and the folks at iProspect, as they pocket $50 mill and join Aegis Group. It’s going to be really interesting to watch how an SEM agency is integrated into an agency group like that. Nice that iProspect will remain its own brand and entity rather than being mushed into another interactive agency.

Filed Under: Search

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