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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Afghan Yellow Pages

November 30, 2004 by Pamela Parker

I wrote a nice big entry (munched by Blogger) about this great Marketplace feature on the introduction of the yellow pages to Kabul, Afghanistan. No time to reconstruct it, but suffice it to say the story is a really interesting reminder of the value of local directories, online or off. It’s fascinating to take a step into another local advertising market that’s also changing rapidly, but in an entirely different way than in the U.S.

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