As mentioned here and here, Amazon has launched what it calls “Plogs” — personalized blogs by which it communicates with its customers. I wrote up a fairly detailed piece for ClickZ this morning.
To quote myself:
The Plog could almost be called the reverse of a blog. While blogs are usually highly personal diaries produced by an individual and read by others, the Amazon version is produced by a company (or a company’s technology) and each version is personalized for just one individual.
Amazon’s keeping its mouth shut pretty tight about its intentions and plans, but I’d think at least a personalized RSS feed would be in order. “I can’t discuss what may or may not happen in the future,” replied Craig Berman, director of platform and technology services for Amazon Services, when I asked him about plans for RSS.
Such an RSS feed would be the equivalent of a personalized e-mail newsletter — pretty interesting stuff, given the spam problem most e-mail marketers are dealing with these days. Still, I suppose there might be security issues (note to self: look into this) with order and shipping information being transmitted through RSS. Hmm…