The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

America Online Buys Mailblocks

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America Online continues its spam-fighting agenda by buying Mailblocks. EarthLink already has challenge/response technology in place, but this could really ratchet up the number of “challenge” e-mails wending their way through the ether.

UPDATE:

  • Fred comments.
  • David weighs in.

    UPDATE2:

  • Matt speaks his mind.