A NYT piece (free registration) describes another instance of folks using Google keywords as marketing. The folks behind teen-novel “Be More Chill” created a constellation of 14 Web sites around the book’s plot device, the “squip,” a tiny imaginary edible supercomputer that gives its eater social advice on the spot. With all the new hormones coursing through teens’ systems, I can see how such a thing could come in handy.
Anyway, at the end of the book, author Ned Vizzini, exhorts readers to find out more about the squip with the words “squip: Google it.” (Just like Motionizer.)
The experience of marketing the book, at sites like iwanttobecool.org, celebritysquip.com and squipnews.com, has led Vizzini and his marketing partner, Adam Collett, to start an “interactive contextual advertising” firm, The Brain Bridge.
Other Web site constellation marketing ideas:
Let me know (theriver at mcnigel.com) if you remember more than I can.