The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

AOL.com Roundup

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As AOL preps the launch of its new Web portal, a few items of note from folks around our company:

  • David Card – AOL Version N.0: Welcome to the 21st Century, Fellas. Great stuff here especially about RSS support: “Sit down for this. You heard it here first: Shockingly, AOL is positioned to be the leader in RSS among the big portals, search engines, and Internet media companies. Gasp.”
  • Media Buyers Welcome AOL’s New Portal. ClickZ’s Kevin Newcomb surveys media buyers — absolutely critical to the success of AOL’s new strategy — on their first impressions of the new portal.
  • The New AOL: ContentContentMONEYContentSEARCH. Gary Stein weigns in on AOL’s stick-to-it-iveness, or lack therof.
  • AOL Readies New Ad Units for AOL.com Launch. This title speaks for itself.
  • Paid Search a Footnote in AOL.com Push. About the company’s plans for major SEO, and some SEM, as it makes its foray outside the walled garden.