A deliciously-written marketing blog from the folks at Murray’s Cheese shop on Bleecker Street in NYC (and online at murrayscheese.com). They do an amazing job online. I’ve already decided we must have champagne in the delivery room. Should raw milk cheese also be on the list of formerly-forbidden food to be included in celebratory snacking? Hmm… (The Cheese Board Collective — a shop with a Murray’s-like selection and a Berkeley “power-to-the-people” ethos — happens to be on the way to the hospital.)