Great image and tale from my colleague Eric Peterson, who has been weighing in lately on how not to blog.
My 2 cents. Unlike many of my colleagues’ efforts, this isn’t a corporate blog, so I’m not paid to do it. I’m not supervised or edited, either. I did, however, give my boss the heads up (and the RSS feed URL) as soon as I decided to launch it. She’s smart and plugged in. She’d have figured it out sooner or later. If you’re thinking of blogging, I’d suggest you do the same. As Michael Gartenberg said in a post today, this is one instance in which it’s better to ask permission than forgiveness.
UPDATE: Gartenberg clarifies the JupiterResearch blog policy. I hadn’t meant to say that their blogs were edited or supervised. I meant the “unlike many of my colleagues’ efforts” to apply solely to the “corporate blog” part of my sentence, not the “supervised or edited” part. I corrected the wording to be more clear.