ChangeThis, a project started by Seth Godin and a bunch of interns, launched today. The site/project/publication is designed to use “existing tools (like PDF files, blogs and the web) to challenge the way ideas are created and spread.”
The idea is that if one feels strongly about something, one can draw up a PDF “Manifesto,” which can then be shared and discussed, etc. The site seems to be using e-mail, trackback, something resembling collaborative filtering, and Amazon-style rankings.
So far, Guy Kawasaki’s riffing on start-ups, Ben McConnell and Jackie Huba are talking about customer evangelists, Evan Wolfson’s discussing marriage, Elly Markson exhorts people to learn how to use e-mail, and, finally, Amnesty International and Tyler Lackey are both holding forth about killing children (in very different contexts).