The gap between blogs and journalism are closing fast. Bacon’s, which provides info on journalists and publications for PR pros, is developing a blog monitoring service to launch next year.
"The news cycle for a story sometimes originates from a blog and can on occasion find its way into the mainstream media," says Ruth McFarland, Senior Vice President and Publisher for Bacon’s.
"With today’s information overload from often irrelevant or dubious sources, our aim is to help our clients by filtering the communications clutter. Bacon’s will therefore focus on blogs run by reputable, credible professionals. Initially, these will be blogs of active journalists, but as our in-house researchers scrutinize and approve additional news-related blogs, we will add to the scope of our coverage," says McFarland.
Next, bring on the blog e-mail "press" lists. Aargh.