In the absence of much time (and with the realization that I haven’t posted this week), I’ll point to this announcement of a relationship between Comcast and TiVo. Interesting how TiVo’s advertising solution — which has mostly played second-fiddle to subscriptions — is actually highlighted.
As an extension of the relationship, TiVo and Comcast will make TiVo’s interactive advertising platform available across Comcast’s customer base without interrupting the award-winning TiVo subscriber experience.
TiVo is doing some interesting stuff in the interactive TV arena. I think concerns about the company’s overall viability have overshadowed much exploration of this, however.