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DoubleClick + Performics = ??

May 17, 2004 by Pamela Parker

DoubleClick today agreed to acquire affiliate and search marketing firm Performics for up to $65 million. Nate has some interesting analysis of how the two companies will fit together, based upon a discussion with DCLK CEO Kevin Ryan. (Nate worked at DoubleClick before quitting to travel around the world and eventually join JupiterResearch.)

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