Am I the only one who is annoyed that the ads we’ve been calling “floating ads” for years are suddenly being discovered by the mainstream — and dubbed “floater ads”? Note the incidence of the term “floating ad” (92 results) on ClickZ as opposed to “floater ad” (zero results). And ClickZ has a huge section authored by Internet marketing practitioners. Even the IAB has guidelines for “floating” — not “floater” — ads.
My annoyance began with the NYTimes.com piece this week and was amplified when sister site IHT recycled the same story with a different headline.
“Floater” just sounds somehow… scatological.