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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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links for 2007-04-05

April 5, 2007 by Pamela Parker

  • Ogilvy’s New Digital Chief Discusses Challenges – WSJ.com
    We are really trying to move beyond what has been Web 1.0, the online branding and online direct-marketing and e-commerce advertising, to move into content and community plays …
    (tags: ogilvy advertising marketing onlineads)
  • DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads – New York Times
    Here’s an idea that’s been tried — and has failed, for the most part — a couple dozen times so far. Is the time right?
    (tags: dclk onlineads auction exchange)
  • Google Unwraps Multi-Variate Site Testing, Anoints Partners
    Interesting stuff. Again, it’s free!
    (tags: adwords google advertising)

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