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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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links for 2007-05-01

May 1, 2007 by Pamela Parker

  • Yahoo Agrees to Pay $680 Million To Take Control of Right Media – WSJ.com
    Not a huge surprise, given the existing investment, but interesting all the same.
    (tags: onlineads rightmedia yahoo adexchange advertising)
  • The Latest Must-Have for Yuppies: A Blog About the Neighborhood – New York Times
    Local blogging = gentrification? Not a surprise, I suppose.
    (tags: blogging gentrification geotargeting local localsearch outsidein advertising)

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