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Wild that even carrot sticks and milk are perceived as tasting better when they are wrapped in the McDonald’s logo. And we’re talking 3 to 5-year-olds here!
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On mommyblogging and the role it plays in parenting today.
The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.
Talk about branding – a bit scary when 3-5 year olds prefer the McDonald’s wrapper to the generic even though they contain the same food. Doesn’t this speak to the fact that too many parents are doing the drive through thing rather than eating/making food from home? Aside – I ‘love’ the commercial wherein the mom says “We’re having a home cooked meal” and then whips out a bucket of KFC.