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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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links for 2009-09-14

September 14, 2009 by Pamela Parker

  • Information-rich and attention-poor – The Globe and Mail
    “When the effective shelf-life of a document (or any information product) shrinks, fewer resources will be invested in its creation. This is because the period during which the product is likely to be read or referred to is too short to repay a large allocation of scarce time and skill in its production. As a result, the “market” for depth is narrowing. “
    (tags: internet media information attention)

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