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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Lookout for Lookout

August 2, 2004 by Pamela Parker

I must add my voice to the choruses echoing from my colleague’s blogs. I’ve been fooling around with Lookout for long enough now to give it my endorsement. Good stuff — and sorely needed. As a journalist, I am constantly bombarded with e-mails: press releases, requests for meetings and general discussion. Our IT guy marvels at the size of my Outlook mailbox file. But I dare not throw things out because they are — as Battelle frequently notes — a permanant record, not to mention a great resource for contact information too nascent to add to my address book. Lookout makes the necessary actually possible. I can efficiently search not only my e-mail, but also my documents file. Amazing.

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