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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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links for 2010-01-22

January 22, 2010 by Pamela Parker

  • Defend Your Research: We Can Measure the Power of Charisma – Harvard Business Review
    Fascinating research about body language and tone of voice in business. (Via @steverubel)
    (tags: hbs non-verbalcommunication business)
  • The social Web in 2010: The emerging standards and technologies to watch | Enterprise Web 2.0 | ZDNet.com
    Via @jeffdachis
    (tags: socialmedia mobile twitter facebook)

Filed Under: Links

links for 2010-01-21

January 21, 2010 by Pamela Parker

  • New York Times to Charge Frequent Readers of Web Site – NYTimes.com
    It's official!
    (tags: news website advertising)

Filed Under: Links

links for 2010-01-18

January 18, 2010 by Pamela Parker

  • New York Times Ready to Charge Online Readers — Daily Intel
    NYT does what many have expected for a long time — prepares to ask readers to pay for access. Looks like it will be a "metered system" where people will be able to view a few articles for free before being asked to subscribe.
    (tags: advertising internet journalism media NYT)
  • Yelp Enables Check-Ins On Its iPhone App; Foursquare, Gowalla Ousted As Mayors
    Smart move by Yelp. Remains to be seen what kind of impact this will have on the mobile local market, but Yelp has some very important advantages — a substantial established user base, and relationships with local advertisers — that cannot be denied, despite FourSquare and Gowalla's penetration among the social media elite.
    (tags: advertising marketing socialmedia yelp local foursquare)

Filed Under: Links

Doing good… socially

January 15, 2010 by Pamela Parker

The disaster in Haiti has reverberated through the social networks. Personally, I found Twitter, Facebook and even some e-mail listservs dominated by calls for donations. Information — some of it true and some of it false — spread like wildfire. Text 90999 to donate $10 to the Red Cross. Text 501501 to donate $5 to Yele. One blogger decided to donate ten cents per comment on a charity-related post, leading others to discuss (and decline) doing the same.

One side of me thinks it’s fantastic. Social media is being harnessed to help people desperately in need. (Also, the general public has figured out how to text message, and the carriers are actually helping.) What could be bad about these developments? Another side of me finds the social media environment a bit distasteful. Can’t we do good things without bragging about them publicly? Can’t we donate to charities without asking others to support the exact same causes? Shouldn’t we all just do what we can, in our own way?

This highlights the less-pleasant side of social media. While we’re all in a great big conversation, all in this together, there’s also the undeniable whiff of competiton in the air. Who is doing more for Haiti? Who cares the most and has the most influence on others? What blogger isn’t doing what he/she should?

Ultimately, the good here outweighs the bad — money is going to good causes to help those desperately in need. Whether social media participants are acting out of genuine empathy, or the desire to raise their own status matters little. The only danger is that the status-seeking results in negative feelings, meaning some who would have donated, won’t, or won’t donate as much as they would have, otherwise. Hopefully that won’t happen very often.

Filed Under: Current Affairs, Social Media

links for 2010-01-15

January 15, 2010 by Pamela Parker

  • The One-Year Report Card of Yahoo’s Carol Bartz–Management: A- | Kara Swisher | BoomTown | AllThingsD
    (tags: yahoo advertising)

Filed Under: Links

links for 2010-01-13

January 13, 2010 by Pamela Parker

  • The killer app that busted ski-resort snow jobs – The Globe and Mail
    How real-time mobile social data has deflated misleading marketing.
    (tags: mobile socialmedia business iphone)
  • The Marketer’s New Clothes « Dachis Group Collaboratory | Social Business Design
    Humorous takeoff of The Emperor's New Clothes by @peterkim.
    (tags: socialmedia, gurus, ROI, marketing)
  • Powered Rolls Up Social Media Shops
    Interesting aggregation of social media-focused shops.
    (tags: socialmedia agencies marketing)

Filed Under: Links Tagged With: iphone, Mobile, skiing, social media

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