links for 2008-09-19
CrowdFire
Battelle in AdAge on CrowdFire:
“We want to get a cloud of media to become something fungible that people can see and work with to create new things,” he said. “I want the performance to go from one-to-many to many-to-many.”
Very cool.
Why I seldom update this blog anymore…
Study: Pregnant Women and New Moms Chat It Up Online
With action in Canada around Bisphenol A, the last few days have been hopping with online activity among parents — parents worried about the safety of plastics their kids are using; parents looking for information and products that will help them avoid this threat to their children’s health. From what I’ve been observing, most of the discussions are taking place on sites like Z Recommends — a “mom and pop”-type blog, not affiliated with any major media company — where the information in the comments are as valuable as the posts themselves.
This is the phenomenon documented in a BabyCenter/Keller Fay study released today, which finds that pregnant women and new moms engage in 1/3 more word-of-mouth conversations than other women, and 2/3 of those conversations involve product recommendations. Though the study found that most of the conversations happened in person, the Internet was the #1 driver of word-of-mouth among media.
Stuff like this is one reason I’m so jazzed to work with the highly-influential authors in our BabyCenter Parenting Federation (which FM runs in partnership with BabyCenter). Well, there’s that and the fact that I’m both pregnant and a new mom myself, so I personally love immersing myself in this world. Luckily for me (and marketers), the folks in this world are making tons of buying decisions (and having lively conversations about these decisions) every day.
links for 2008-04-19
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This ad unit is amazing.