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Fred is calling for Hillary — or anyone — to go beyond video chats and blog regularly. Indeed.
Job Opening: Author Services Account Executive, FM
We’re growing, and adding two more positions to support our 100+ authors. These folks would work on my team in the Author Services department. We just have one job description, but are hiring two people that will do similar stuff. If you’re interested, drop me a line.
Now, without further ado, the description:
The Author Services Account Executive (ASAE) at Federated Media works with the whole Author Services team, and the rest of the company, to take care of authors. This person will institute and follow a plan to make regular contact with FM authors, checking in with them on how we are proceeding, together, toward meeting their goals. An ASAE must have excellent communications skills, as a primary responsiblity will be to communicate instructions and requests to authors, and also serve as the author’s advocate within FM. Besides proactively contacting authors, the ASAE will also respond to requests from authors — for information, technical help, advice, etc.
This person will also help search for new authors for this growing company, and respond to queries from prospective authors.
The ideal candidate needs to be organized and have an eye for talent. He or she should be able to cope with a rapidly changing amount of data from various sources. A passion for the world of blogs — in particular for the world of search, media, and technology — is required. The ability to work comfortably with a wide variety of personalities is a must. Editorial experience is critical. An understanding of the publishing and advertising worlds and a knowledge of general business operations are both important. Meticulous accuracy and attention to detail is essential, as is the ability to work on numerous projects simultaneously and under tight deadlines.
links for 2007-01-23
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coverage of the inaugural meeting of the Athanasius Kircher Society
Hillary’s Conversational Marketing
Well, Hillary is in, and it looks like she’s kicking things off with an experiment in what we, at FM, like to call “conversational marketing”. She announced her intentions in an online video, using phrases like “I’m beginning a conversion, with you, with America” and “let’s talk,let’s chat, let’s start a dialogue.”
She’ll follow up with a series of live, online video chats starting Monday.
I think this is an especially smart way to approach her run. She isn’t stepping in saying she has all the answers, but she’s seeking — like good marketers do nowadays — input. I suppose we’ll all see how it goes.
Those Mesmerizing Silhouettes
Those ubiquitous, annoying ads you see online? They probably work, or they’d be unceremoniously dropped. The NYT has a fascinating look at the world of online direct response advertising (reg req), specifically the LowerMyBills.com dancing silhouettes that John Battelle pointed out here. The best part of the piece is an interview with the former employee who’d designed the dancing silhouettes ads.
And… yes, you, too, can use those undulating silhouettes in your ads. You can find them here at bigshotmedia, a stock images (and animations) company.
An Evening of Wonders
I had the privilege of attending the Inaugural Meeting of the Proceedings of the Athanasius Kircher Society last night in Manhattan. (Sue me, my family now leads a bi-coastal lifestyle.)
What a fantastic opportunity to see the community (aka society) that’s sprung up around this incredible blog in the flesh. Myself and a colleague from FM (Bill Brazell) manned the guest list, helping check people in, and, as attendees queued up, their enthusiasm was palpable.
No one knew quite what to expect, but it didn’t look like anyone was disappointed by the show. I mean, how often do you get a chance to meet the man upon which the “Rainman” character was based? And how often do you get to hear from the pioneering test pilot who helped develop the scientific principles behind NASA’s space walk gear? Interesting, and eclectic stuff. I was really happy to contribute, even a little bit, and it was fantastic to meet the Society’s founders in person. More to come, I’m sure.
[note: check out the coverage on Make]