The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

Remember When?

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Fred posts on Bubble 2.0. Yes, indeedy, it’s difficult not to get caught up in the excitement of the party. I’m not really in a position to invest, personally, right now — except maybe in East Bay real estate (which is scary in its own way) — but can just imagine the plight of VCs these days.

Fred says:

You went to a great party, had too good of a time, woke up with a terrible hangover, and promised yourself you wouldn’t do that again.

Then the people who threw the party invite you to the next one.

What do you do? Go, of course.

I wonder if that’s what’s happening with all the activity in and around Web 2.0 right now…

[much very good stuff snipped out here so go check out the post yourself]

If you were at the first party, then you should never forget how it felt when it was over.

Drink responsibly this time.

For me it’s really fascinating to be on the Left Coast this time around, after having experienced the wild dot-com craze in NYC circa 1999.

Yahoo! 360 – My Page

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Checking out the new Yahoo! 360. The best part so far?

Coming soon…

You’ll be able to share your RSS-enabled content (blogs, photos, etc.) in Yahoo! 360°.

So, My Yahoo! meets Yahoo! Local meets Flickr, etc. (Not to mention Friendster/InsiderPages/JudysBook, etc.) Not bad, so far. Really haven’t played with it much yet.

WSJ on Blog Advertising

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This (link free for 7 days) probably isn’t news to anyone following the space closely, but it’s always interesting to see how the MSM — in this case the WSJ — are covering interactive marketing issues.

UPDATE: Looks like Jason Calacanis isn’t too thrilled with the coverage Weblogs Inc. received in the WSJ.

Jason:

I’m wondering why I even talk to traditional journalist. Every time they call they have their story written and they are just looking for facts which support their argument—dropping the ones that don’t.

The fact that they still writing the story from the headline down then from the facts up is such an advantage to bloggers… as they said on the Daily Show, all bloggers have on their side is the facts.

Kanoodle BrightAds

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Just as an FYI to readers, I’ll note I’m experimenting with Kanoodle’s BrightAds program as an alternative to Google’s AdSense. So far, I’ve noticed there don’t seem to be as many options for creative, hence the longer ad unit on the right sidebar. They’re targeted by category (in this case I think technology, small business, etc.) rather than by the context of stuff on the page. I’m not in it for the dough, as you know, but I’m curious how this will perform. We’ll see how it goes…

War of the Worlds Webmaster Program

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Interesting (and smart) how the Web site promoting the new Steven Spielberg/Tom Cruise “War of the Worlds” flick features a “Webmaster program.” Promotional copy reads:

Be on the inside of one of the biggest movies ever made! Join the War Of The Worlds Webmaster Program to receive unprecedented access to exclusive photos, videos, interviews, conceptual art and promotional items for publication on your Web site.

Smart way to engage the audience — especially on a sci-fi film that’s sure to attract geek attention. Admirable that they’re so up front about it.

I’d link to more program details, but it’s an all Flash site so it’s not possible to do so. (The link to program info is prominently displayed on the front page of the site.)

They must actually be serious about qualifying people, because The-River.net was rejected. Oh, well…