Here I was wondering if the Bay Area had anything Gothamist-like, and Gothamist goes and launches a SF blog. The name, SFist, is a bit unfortunate. “Ess-fist” just doesn’t sound very… pleasant. Anyway, here’s hoping the new site can keep up the standards Gothamist has set. Looks pretty good, thus far. Ok, I guess there’s no excuse to avoid moving over there, now.
UPDATE: SFist’s editor comments (in the comments) on the naming issue:
Jackson, SFist editor here. We’ve caught a lot of the crap for the name. Not to name names, but the naming decision was made by a non-local. It’s pronounced “Esseff.” People and their dirty, dirty minds.
Anyway, look for relevant changes shortly.
Cheers,
Jackson