The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

Jupiter/ClickZ AdForum

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I’m at our Jupiter/ClickZ AdForum today and tomorrow in New York. So far, it’s been great to see old industry friends and met some news ones. I’ve had some really thoughtful discussions with attendees — always a mark of an event that will fuel future ideas.

My colleague Nate Elliott has entries on:

  • Jeff Bell’s Keynote
  • The Role of Agencies Panel

    Hope to see folks here — please come up and say hello! Looking forward to the Organic-sponsored cocktail schmoozing later today. Generally, blog posting will likely be light during the show.

    • Google vs. Yahoo!

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    Bambi Francisco at Marketwatch says (among other things):

    Yahoo has both search and branded advertising. What will it cost Google to maintain its attractiveness to consumers and investors? It’s already taking the steps to emulate Yahoo by offering Gmail.

    But does it know the media business like Yahoo does?

    My first RSS (via e-mail) spam

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    Aargh. My first RSS (via e-mail) spam. How very unpleasant. Posted by Hello

    Sad how the e-mail channel is so corrupted that it seeps over into other platforms.

    An excerpt:

    WINNING NOTIFICATION!! eqh
    By THE LOTTERY CO-ORDINATOR <heuegolilotterynotification2004@702mail.co.za>To pamela.343439@bloglines.com
    FROM: THE LOTTERY COORDINATOR,INTERNATIONAL PROMOTIONS/PRIZE AWARD DEPARTMENT

    DEAR SIR/MADAM

    UPDATE: More clarification is probably needed on this post. Bloglines has a feature where you can generate e-mail addresses, and then use them to receive your e-mail subscriptions in your RSS reader. Makes it easier to unsubscribe, theoretically, from e-mail newsletters. You’d think it would boost subscriptions, too, if it were that easy (and guaranteed) to unsubscribe. Anyway, I set up an address to test this delivery method, and am already getting spam. It’s been a few months, but I guess it’s been discovered.

    As I started to look into it further, it turns out this e-mail address shows up on my public Bloglines profile and on my auto-generated blogroll on The River, so it’s no wonder it’s been harvested. Thankfully, I can easily unsubscribe from any e-mail address/RSS feed that’s been polluted like this, and I can also select settings to keep these e-mail addresses private.