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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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People Will Pay, if they Get what they Want

February 16, 2006 by Pamela Parker

I’m so pleased Jason “Trickster” Chervokas has turned his sharp mind and excellent writing to the subject of media again. If only because I can link to it from this, my very neglected blog, and chime in with agreement. Of course, I’m not the only one linking. Fred has shared an applicable personal experience, as well.

I had a conversation the other day with a guy a bit younger than myself, who didn’t believe people (specifically young people, like college-aged and teen-aged) would pay for media. I think they will — maybe not those folks but their parents, for sure, if it’s priced reasonably — if they can access it on their terms. I find myself not buying from iTunes nowadays, when I used to do so fairly regularly, because the proprietary format doesn’t play on my TiVo. (BTW, I tried the Apple device, whose name I forget, to play iTunes songs on my stereo, and it sucks, at least for PC users.)

UPDATE: Tom has some thoughts, too.

Filed Under: Random

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