I would be extremely remiss — and I’m already pretty darned late to the game — if I didn’t link to John Battelle’s latest musings on conversational media/marketing. It’s thinking like this, with which I heartily agree, that lured me to work at FM in the first place. But these ideas are influencing much more than my piddling career prospects. They’re really observations about a sea change in the worlds of marketing and media. (And there’s going to be a book!)