Public Relations and Blogs: Free Webinar

FYI, in a couple of weeks, I’ll be participating in a free Webinar on blogs and PR hosted by the Public Relations Society of America. I’ll be joined at the October 6 event by PR guy and blogger extraordinaire, Steve Rubel. Microsoft is the sponsor, interestingly enough, given the company’s embrace of blogs.

Here’s what we’ll be talking about:

How will the participatory journalism of blogs affect the way we communicate?

How are journalists using RSS to monitor and distribute communication?

Should companies be concerned about what is being published about their company in blogs?

How will blogs and RSS impact traditional communication channels?