Now, I probably shouldn’t post this because the tenant living in my Manhattan apartment works for the agency that does this type of work for Mazda. (Not that my comments are going to get the agency fired, but…) Anyway, this is the most transparent and offensive thing I have seen lately. If you want to be part of the blogging world, you’ve gotta be genuine. Let’s tick off the reasons I hate this.
- Non-user-initiated video and audio
- The “blog” launched four days ago and already two of the four posts just happen to be about, or link to, “viral” videos that feature Mazda automobiles.
- This is supposed to be from a 22-year-old photographers assistant, but he just happens to include “M3,” the abbreviation for Mazda’s entry-level vehicle, in his blog’s URL.
- He also just happens, in his profile, to indicate he likes “cars” and all of the films he likes happen to feature car chases. (Eek, while looking at other blogger profiles who said they liked Bullit, I found NetZero’s blog for its fictional presidential candidate.)
What did Mazda do right? Allowing comments.
TimmyGUNZ said…
This commercial sucks. Maybe if it wasn’t for a piece of shit car like a Mazda it would have potential. Only an idiot would ever buy a Mazda!!!
[found via AdRants]
UPDATE: Allan Jenkins reports the comments have been taken down. The “blogger” also reacts to the criticism.