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Stupidest Holiday E-Mail Marketing Effort

December 19, 2005 by Pamela Parker

Ok, so there’s something to be said for suggesting your products as an unexpected holiday gift option, but this e-mail I received is ridiculous:

It’s December and the holiday shopping season is upon us. When you’re thinking about gifts to buy, consider an Equifax Gift Certificate. While it might not be making wish lists, empowering someone to understand and manage their credit health could be the gift that keeps on giving.

Yeah, because people really want to be reminded of their credit history — and all of the debt they’re racking up buying Christmas gifts — during the holiday season.

Filed Under: Marketing

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