The ANA’s Bob Liodice posts on the future of marketing on TV. My favorite bit:
* Finally – and what I am most excited and interested in — is the technology enabling more consumer targeting. I believe this trend will continue to accelerate and proliferate. Whether it’s the targeting technology offered by companies like Visible World or the addressable alternatives available through set-top box management, marketers will gain increased ability to zero-in on their core consumers, bringing greater efficiency and effectiveness to their marketing planning and execution. Of course it is incumbent upon marketers to collect consumer information in a fair manner that takes into account legitimate personal privacy concerns.