Zach is understandably pleased about a story we posted today on a virtual ad agency that has sprung up in the MMORPG Second Life. It’s a really fascinating phenomenon how we humans (or maybe I should just say Americans) have the urge to create complex societies and economies, even within the virtual game environment. And with commerce, naturally enough, comes advertising. After all, if you are selling clothing, food, or other virtual goods, how do you get the word out about it? Interesting stuff.