WSJ (and maybe others) are reporting (sub req) on Google’s “breakthrough” relationship with MTV. Yeah, it’s interesting, especially because Google, and its existing distribution network, is involved, but is it so original? Not really. Brightcove is doing something similar (with partners like NYTimes Co., Sony and TiVo) and the phenomenon has been around long enough for ClickZ to write a feature about it. (If you’re trying to get a handle on this space, I encourage you to check out that feature.)
So some of it is the usual “gaga for Google” hype, but there’s obviously something real going on in the ad/video syndication space, and the big G becoming a player is significant. I look forward to seeing what comes of it all.