We’ve been thinking a lot around here about television ad dollars and their migration (or not) to Internet media. Even though folks seem to agree that 18- to 34-year-olds are leaving TV in record numbers — or at least spending a lot of time elsewhere — the upfront seems to keep heading ever-upward (free subscription).
Anyway, all this to lead into a mention of a Wall Street Journal piece today (free link works for 7 days) that seems to confirm the beginning of the departure of ad dollars. The article only mentions a few companies, but they are big ones — P&G, Unilever and American Express.
Quote of the day (from WSJ): “TV is no longer the engine that drives advertising and marketing,” says John Seifert, a top executive at WPP Group PLC’s Ogilvy & Mather, who has worked on the AmEx brand for 20 years.